Our
Story
Our Mission:
To improve the lives of babies and their families during one of the most challenging phases of infant development, TEETHING.
While watching my teething niece, I dug in my purse for ANYTHING that would calm that fussy teething baby. What I found, she just LOVED. . . It was my dirty set of car keys! Eeew! I knew there had to be a cleaner and safer product that would give the relief she needed. When I couldn't find anything on the market that would soothe all of the symptoms and also be safe enough to put her down with, I took on the incredible journey of creating Toofeze.
I persuaded my daughter, Rachel, to help me early on in the process, and she has been my partner and confidant every step of the way.
We strongly believe that Toofeze is hands-down the most effective teething tool on the market today. Toofeze is functional, convenient, and allows the baby to easily manage their pain independently giving parents the relief they need too! We have yet to meet a baby that doesn’t absolutely love it!
We are dedicated to raising the standard for acceptable baby teethers and making Toofeze an enduring must-have teething remedy.
- Suellen Riedel, Owner & Creator
The COOLEST teether ever!
Oh, That Baby! Ltd. has contributed to organizations, including:
​
MOPS
Families First
Great Cloth Diaper Change
Doctor's Offices Nationwide
Darling Doubles
St Jude's Foundation
Newborns in Need
The Kempe Center
Love for Lily
R Baby Foundation
Red, White, & Babies
Wives of Military- Overseas
City Mom Blogs, Bloom Event
Parenting Educational Programs
Big City Moms Nationwide Groups
Jackson in Action - Military Baby Showers
Giving
Back
We will continue to reach out to organizations in an effort to help nurture underprivileged and at-risk babies because we believe every baby deserves a Toofeze® teething ring.
